Thursday, October 26, 2006
SBS International awarded FIFA brodacasting rights
FIFA awarded the broadcasting rights in Korea for all FIFA competitions from 2007 to 2014, including the two FIFA World Cups in 2010 and 2014, to broadcasting group SBS International.
The agreement comprises all main audiovisual rights over both free and pay TV, as well as radio and mobile platforms. Furthermore, SBS International is committed to ensuring widespread access across the Korean peninsula.
This is the first deal resulting from FIFA's appointment of Singapore-based Football Media Services as its sales representative for key Asian markets.
The broadcast package also includes the FIFA U-17 World Cup, which is being staged in South Korea next year from August 18 to September 9. Football continues to enjoy immense popularity in South Korea, which was fuelled by the country co-hosting the 2002 FIFA World Cup with Japan.
posted by Footballer at SBS International awarded FIFA brodacasting rights
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